tag:blogger.com,1999:blog-4755591871930432874.post5486564483273315195..comments2023-09-11T09:34:44.745-04:00Comments on Writer-Entrepreneur with Shawn P. Butler: The Value of Being AmateurShawn Butlerhttp://www.blogger.com/profile/10375938372517696076noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-4755591871930432874.post-56080164389794143362009-02-14T11:45:00.000-05:002009-02-14T11:45:00.000-05:00the Superbowl taught us another lesson this year.....the Superbowl taught us another lesson this year... the #1 and #3 ads, both from Doritos, were created as the result of a "User Generated Content" contest. Two guys who's full-time jobs are Not Advertising made $1 million dollars. http://news.prnewswire.com/DisplayReleaseContent.aspx?ACCT=104&STORY=/www/story/02-01-2009/0004964074&EDATE=Shawn Butlerhttps://www.blogger.com/profile/10375938372517696076noreply@blogger.comtag:blogger.com,1999:blog-4755591871930432874.post-40254946899671453452009-02-08T17:05:00.000-05:002009-02-08T17:05:00.000-05:00I totally agree with you on the authenticity! A p...I totally agree with you on the authenticity! <BR/><BR/>A perfect example--the Superbowl commercials. I think two of the big ones (Coke vs. Pepsi) were both meant to appeal to the authenticity of the respective brands, as well as several of the beer commercials.<BR/><BR/>It is kind of odd, as traditionally has the concept of marketing not been to "trump up" products, so to speak?<BR/><BR/>But Charleehttps://www.blogger.com/profile/11865692233283176685noreply@blogger.com