Friday, November 18, 2011

Digital Paneling

So, I sat on a digital marketing panel for the Utah Chapter of the American Advertising Federation (AAF Utah) last night. With some illustrious local advertising experts:
Jason Bangerter, Founder StruckAxiom

Dave Nibley, Creative Director Rain

Craig Aramaki, Chief Digital Officer Richter7

Ian Barkley, Business Development Rastar

And Me, Shawn Butler, Digital Strategy Saxton|Horne

Here is a photo of the panel:
Panelists for the Utah Chapter of the American Ad Fed

Here is a photo from the panel:

(Notice the conspicuously empty front row)

One of my favorite moments of the night was a discussion on social media marketing. We identified that sites like Facebook, Twitter, YouTube and even MySpace are vehicles for tactical execution of an overall strategy. Craig mentioned that social networking is not new, that it was a part of human nature to give word-of-mouth referrals to our peer groups. And I shared my illustration that we are simply using technology and the facility of social media platforms to augment a behavior that has been occurring since the days of the cave men: A Twitter post that says "I love the burritos at Cafe Rio" is our modern equivalent to "Hey, Og, eat there! That bush has good berries."

I though it was a clever analogy, and it apparently struck a chord with some audience members!

ShawnPButler Quote from Advertising Federation Panel

It was a great conversation in a room full of smart people. And says GREAT things about the future of digital and creative advertising in Salt Lake and the Mountain West area. For more fun quotes, you can search Twitter or go to the Utah Ad Fed's FB Page.

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